Ethiopia: New strategic plan targets advancing tourism sector

ADDIS ABABA (HAN) March 25. 2016. Public Diplomacy & Regional Security News.  A new strategic plan is in pipeline to advance the country’s hospitality industry sector, according to the Ethiopian Tourism Enterprise (ETE).

ETE Chief Executive Officer Solomon Tadesse told ENA that the new strategic plan is expected to solve problems of infrastructure and boost the tourism sector.

”ETE is drafting a strategic plan to solve problems and ensure the wider promotion of tourism in the country,” The CEO indicated.

Solomon mentioned limitations in infrastructural facilities, accommodation prices, among others as major problems that the government prioritized to solve in the sector.

The new strategic plan is expected to address growing concerns of tour operators regarding limitations in the hospitality industry.

”It is difficult to bring customers’ satisfaction due to high accommodation price in some tourist destinations,” said Yohanes Assefa, General Manager of Red Jackal Tour Operator.

Despite improvements in expanding infrastructural facilities, other problems still remain, Yohannes said.

He indicated that service provision at some hotels, bars, restaurants and pubs does not match their price tags.

Chanyalew Gebremedhin, General-Manager of Admasu Gebeyehu Tour and Guide Organizer is calling on the government to devise regulations that encourage cooperative work among federal and regional tour operators.

Chanyalew said inspection of activities should be strengthened to improve service provision in the sector.

According to the Ethiopian Tourism Enterprise, Ethiopia has registered remarkable achievements in conference tourism over the past five years.

The enterprise maintains that series of activities need to be undertaken to tap deep into the country’s tourism industry.

The newly proposed strategic plan is believed to solve problems in the tourism sector as it allows discussions and cooperative work among stakeholders in the sector.

UNESCO has registered nine of Ethiopian world heritages including the Axum obelisk, Lalibela Rock-hewn churches and Harar Jagol.




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